Get Up & Go

When Exactech secured naming rights for the University of Florida Arena, I led the visual campaign to celebrate the partnership and connect with the Gainesville community.

The project kicked off with a logo redesign challenge that had already stumped three freelance designers. I created the first version to earn University of Florida approval.

From there, the campaign came to life across multiple channels — TV commercials aired during UF basketball games, print advertising, and a bold company vehicle wrap. The commercials had a special twist: real Exactech employees and actual patients were cast and featured, giving the campaign an authentic, deeply human feel that resonated with fans, the community, and staff alike. Showcasing real people whose lives had been impacted by Exactech's products added a powerful layer of credibility and heart to the entire campaign — turning a sponsorship announcement into a genuine community story.