Visual Storytelling • Art Direction • Concept Development • Project Management

Outside the US, the operating room is called the surgical theatre — and that one word sparked the entire concept. I envisioned surgery as a symphony, with the surgeon as conductor, the OR team as musicians, and the patient at the heart of the performance. To bring it to life, I directed a full production on stage featuring surgeon and OR staff actors, a digital patient, and a live orchestra.

With a videographer, motion graphics animator, and photographer on set, the campaign produced a cinematic promotional video, a print brochure, and ultimately became the theme and presentation for Exactech's Hip Product team global sales meeting.