what i am looking for in my next role
I'm looking for a Creative Director role at a mid-stage company — Series B or C — in health, medical devices, or a related field, where I can lead and grow a high-trust team, shape brand direction, and deliver work that genuinely moves audiences and drives growth.
skills
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Brand Identity Development • Art Direction • Packaging • Print • Social Media • Trade Show and Event Design • Presentation Development
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Growing Teams • Cross-functional Collaboration • Excellent Verbal and Written Communication • Project Management • Adaptability and Resiliency • Mentorship (informal and formal) • Managing Vendor Relationships • Deadline Oriented
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Adobe Creative Suite • Flora.ai • MS Office • WordPress • Canva • Aquia DAM (digital asset manager) • SharePoint • Milanote • HubSpot • SquareSpace
experience
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Advita Ortho, Gainesville, Florida
Launched new corporate brand from concept to market in 6 months, delivering brand guidelines, core assets, launch campaign, and trade-show materials.
Directed internal design team to deliver 200+ creative projects, ensuring brand consistency, high quality, and on-time execution across all touch points.
Collaborated with an external design agency and Marketing Communications on messaging, core values, corporate voice, logo, and launch animation development.
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Exactech, Gainesville, Florida
Drove 178% growth in DAM user base within one year after implementing a digital asset management system, enabling global brand consistency and seamless corporate communication.
Steer branding strategy and plans within key initiatives across three marketing centers in EMEA and the United States. Translate business goals into product and brand innovations across the 16-person global team harmonizing cross-functional relationships and overseeing four direct reports.
Developed and launched global brand guide and corporate image campaign.
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Achieved 33% above launch targets across six digital marketing channels for the computer-assisted surgery product line during executive transition; Image Award recipient.
Direct creative agency of choice for global healthcare organization
Directed company’s first branded physical product, Truliant® Knee, winning 2018 Medical Design Excellence Award.
Garnered the highest meeting attendance in corporation history via event and promotion planning and collateral.
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Oversaw brand standards and maintenance in partnership with four global marketing offices (Europe & U.S.) designing across internal teams for exhibits, graphics and meeting marketing materials. United global brand strategy across product lines and managed five freelancers including animators, illustrator, videographer and photographer.
Aligned six unique product brands under one cohesive corporate brand commanding strategy discussions with executive leadership and marketing department.
Led video storytelling with the first in-house video fabrication from story board to animation.
Delivered company’s first brand standard guide.
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Led vision, proposal and formation of the first in-house creative services department.
Saved $50K YoY by independently establishing the first in-house creative services department.
Expanded scope of services including branded slide decks, event collateral and videos.
Established the first central artwork library for the global company.
Spearheaded novel sales app unifying sales messaging across 200 consultants and five business units after external vendor design failed.
education
Associate of Science in Graphic Design, Sante Fe Community College, Gainesville, Florida
Master of Education in Instructional Development and Educational Media, University of Florida, Gainesville, Florida
Bachelor of Science in Elementary Education, University of South Florida, Tampa, Florida
certifications
AI for Visual Designers Certificate – DesignLab
Emotional Intelligence Leadership Development Program – The Leadership Trust
Mental Health First Aid Certificate – National Council for Mental Wellbeing
industry recognition & awards
Excellence Award, Exactech • Global Company-wide award for individual contribution and performance for the calendar year.
Best of Show, Gainesville Ad Federation (ADDY) • Recognizes creative excellence in advertising from professionals and students across the Gainesville, Tallahassee, and Ocala, Florida markets • Awarded for 7-color print brochure for the Truliant Primary Knee System.
Public Relations Image Award, Florida Public Relations Association • Recognizes excellence in strategic innovation and execution across the state of Florida • Awarded for ExactechGPS (a computer assisted surgery platform) campaign.
In-House Design Competition Award, Graphic Design USA (GDUSA) • National competition organized by GDUSA to recognize excellence in work produced by internal creative teams • Awarded both years for event promotion and design.

