Global Brand Strategy • Adaptability • Cross-functional Collaboration • Business Acumen
Advita Ortho
CORPORATE BRANDING
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Description tIn fall 2025, Advita Ortho was formed through the acquisition of Exactech’s assets and team—creating a rare opportunity to build a global healthcare brand from the ground up. Partnering closely with the Marketing Communications team, I led the creation and launch of Advita’s corporate identity, shaping how the new company would present itself to surgeons, partners, and the healthcare market.
Working alongside an external design agency, I helped define the company’s messaging, core values, visual identity, logo, and launch animation. This strategic foundation was translated into a complete, scalable brand system—including brand guidelines, digital and print assets, a multi-channel launch campaign, and trade show materials—all delivered within six months.
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My internal team worked cross-functionally and globally—including close collaboration with our designer in Spain—to deliver more than 200 creative assets. Together, we ensured brand consistency, high quality, and on-time execution across every global touchpoint.
Key deliverables included:
A secondary visual system, including a custom pattern derived from deconstructing the company logo
A modular, portable trade show display system
Sales collateral templates and the full rebrand of existing materials, including operative techniques and sales sheets
Corporate website design and launch
Social media channel branding
Corporate launch campaign assets
A corporate brochure produced in three languages
A comprehensive brand guide, including an internal SharePoint-hosted version
Instrument tray and product packaging design
Headquarters environmental branding, including elevators and auditorium graphics
Patient education materials
Ongoing support for branded software, digital tools, and internal communications
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The completion of more than 200 coordinated brand assets provided Advita with a consistent, usable identity across sales, marketing, digital, and physical environments. This work enabled teams to transition from Exactech to Advita quickly, support customer-facing activities without disruption, and maintain continuity across global markets during a critical period of organizational change.
corporate overview brochure
brand guide
company auditorium
stationery
portable tradeshow graphics
product boxes and instrument tray
patient education
water bottle stickers
canva social templates