Guided by What Matters

I completed the AI for Visual Design course through DesignLab, exploring how to bring AI into a design workflow in a way that's structured and still human-led — with the designer firmly in the creative director seat. For my final project, I concepted a campaign for a surgical navigation system called AdvitaGPS.

AI isn't perfect, but I find it useful for concepting quickly and building comps to communicate ideas before committing to full production.

Click on the image below to see my process.