Visual Storytelling • Cross-functional Communication
Active Intelligence
PRODUCT BRANDING
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Exactech’s Active Intelligence (AI) ecosystem of smart technologies is the cornerstone of Exactech’s business strategy to gain market share. The logo and visual brand were outdated as we were positioning Active Intelligence as a high-tech, modern, easy to use brand. The team included Exactech’s Marketing Communications Director, Product Director, outside video production company, 3D illustrator, logo designer and Exactech’s internal creative team.
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The goals for the rebranding included:
A new logo,
Brand video,
Strategy for the design of marketing collateral,
Strategy for co-advertising with compatible products,
Website and UI design standards,
Updating the design to bein alignment with the current corporate branding standards.
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The new branding has been extremely well received. So much so that our corporate attorney responded with the following email:
“We just got to see the new AI branding at our employee meeting, and though you and your team never fail to impress, this campaign was stunning, and in my opinion rivals anything that our competitors or even the tech giants could produce. I am so grateful to you and your team for inspiring us!”
