House of Brands vs. Branded House

Exactech was making a significant shift — moving from a house of brands to a branded house strategy. I led the research and development behind the rebrand, working through everything from the initial strategy to the final rollout across a global organization.

The project included:

• Brand Identity Package — A new visual identity to reflect the unified direction of the company

• Marketing & Employee Buy-In Presentation — A presentation designed to walk internal teams through the change and get everyone on the same page

• Brand Standards — A reference guide for consistent brand application across all channels and markets

• Brand Ambassador Video — A video to help introduce the brand and support the people championing it internally

• Digital Asset Manager — A centralized platform giving global teams easy access to approved assets and brand resources